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Four
Ponds Financial Planning LLC grew out of founder David McPherson's
work as a financial writer and editor for The Providence Journal
newspaper in Rhode Island. As the Journal's deputy business editor,
David wrote about banking and financial services and helped direct
the newspaper's coverage of business, investing and personal finance.
He gained an up-close view of the shenanigans in some segments of the financial services industry and concluded there is an unmet need for sound financial advice from objective sources.
While still working as a full-time journalist, David earned a certificate
in financial planning from Boston University. He is a CERTIFIED
FINANCIAL PLANNER professional who has met the rigorous certification
requirements in the areas of education, examination, ethics and
experience. He holds a Bachelor of Arts degree in political science
from Stonehill College.
David is a member of the Garrett Planning Network, an international
affiliation of independent, fee-only financial planners. He also
belongs to the National Association of Personal Financial Advisors,
the nation's leading group of fee-only financial planners whose
members adhere to a strict code of ethics.
Since leaving the newspaper business, David has continued to write
about personal finance and investing. He writes a monthly personal
finance column for ABCNews.com.
David has been quoted by the New York Times and Money
magazine and appeared on the public radio programs Marketplace
Money and Here & Now.
David's personal interests include running and other outdoor activities.
He serves as a coach and board member for the Bourne Youth Soccer
Association.
The firm's name is derived from the Four Ponds Conservation Area
located a short walk from David's home in the Pocasset section of
Bourne, Mass. Four Ponds features miles of walking trails that make
it a popular destination for short hikes and a favorite destination
for mountain bikers.
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